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The future of marketing is experience

Leading marketing researchers have found the Asian consumer is drawn to experience-based marketing more than those in any other region.  The future sees an increased importance on clients, potential and realised, having up close and personal contact with brands to influence their purchasing.

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Thailand’s 2021 Marine Tourism Strategy and TYS Change of Dates

Tourism & Sports Ministry and Tourism Authority of Thailand officials give the go-ahead for the third edition of TYS, with new dates set for 22-25 February 2018.

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Regional thinking essential to grow boating in Asia-Pacific

The ASEAN Economic Community was founded back in 1967, yet the acronym does not exactly resonate around the world as a destination; it’s likely that relatively few people could even name the 10 countries that make up the group.

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