* Media engagement and editorial in major daily business publications and monthly luxury lifestyle magazines
* Features on the yachting lifestyle and debuts at the show
* Online campaign including advertising, editorial, blogging and social media
* Strategic partnerships with networks of UHNWI
The Thailand Yacht Show is promoted through a variety of marketing channels, using a comprehensive range of media, from advertising in yachting publications and international newspapers to press coverage in leading luxury lifestyle titles – both print and online.
Targeted e-DMs and e-newsletters, promotion of the Show’s news via social media outlets, are well as national and international television and radio interviews are all key in delivering the event’s message to target UHNWI and HNWI visitors.
In addition, the Thailand Yacht Show appoints an international PR agency that develops and executes a highly targeted PR campaign on both a regional and international level. This ensured coverage of the Show in key publications focused on reaching all the important yachting industry players, as well as wealthy individuals, boating enthusiasts and lifestyle seekers from across Asia.