Finding the right platform for your brand

According to research, exhibiting at an exhibition can achieve up to 23% of your sales targets. We look at the positive effect on exhibiting at yacht shows and the optimal relationship between exhibitor and organiser.

There are plenty of compelling reasons to exhibit at a consumer show like a yacht show – not the least of which is the return on marketing investment. Specifically, the Exhibition and Event Association of Australasia found trade show participation accounted for 9% of marketing budget yet 23% of sales.

If that was not convincing enough, Wealth-X undertook a global research project of the preferred marketing channels of luxury brands and found 89% of respondents identified events as most crucial in reaching UHNWI. It was the leading category. With significant purchases such as yachts, properties or cars, online research is simply not enough and this is where yachts show are perfect platforms for luxury brands – especially in emerging markets.

The Thailand Yacht Show team understands the subtlety between just a trade show and an event experience which produces results. Ultimately, TYS is a blank canvas on which the exhibitors, yachts and boats are painted. Its role is to be the conduit between the exhibitors, partners and the qualified visitors the event actively attracts. It aims to build an event where the right visitors are welcomed and have hands-on access to exhibitors and partners igniting a new passion for yachts, charter and boating.

This starts well before the show dates through event planning to maximise visitor experience. Since the first edition, TYS has pioneered the Demonstration Platform as a value add to exhibitors. It is a dedicated area of the Show for visitors to interact and test products engaging in the yachting lifestyle there and then. Or even perhaps try out chartering a yacht by taking the opportunity offered by the Show to cruise Phang Nga Bay.

“It is a fantastic event. The organisers are doing a great job to raise awareness of chartering in South East Asia…..” Captain Graeme Hampson, M/Y Titania.

In a vacation destination like Phuket, it is paramount the Show embodies the fun and social atmosphere that both the location and lifestyle represent. This means a full and exciting social programme where exhibitors and partners can network in a relaxed environment.

Aside from developing these touchpoints within the Show, the team roles out an intensive, multi-channel marketing and communication plan not just on the dates, venue and time but on the exhibitors and products themselves.  Visitors are attracted to the debuts, highlights and new products only to be surprised and delighted by the atmosphere, scenery and hospitality. It leads to an event primed for sales leads.

If you are looking for a proven and engaging event with which to partner to access the UHNWI of South East Asia, contact your Relationship Manager to discuss who the Thailand Yacht Show can assist you.